By Diana Goovaerts

LA location reflects media focus at MWC Americas

Mobile World Congress Americas has a new home this year, relocating from San Francisco to Los Angeles in a move that highlights the show’s focus on the intersection of media and mobile.

Michael O’Hara, chief marketing officer at the GSMA, told Mobile World Daily Los Angeles’ prominent role in the entertainment industry makes it the perfect platform to host discussions about the ways the mobile, digital, entertainment and content worlds collide.

“Attendees will still see and hear all about the core mobile topics, but this event really explores the incredible influence of media and entertainment on our industry.”

Among the topics up for discussion is the impact of 5G on how content is consumed on mobile devices. As operators prepare for deployments starting later this year, O’Hara said the conversation around 5G has moved from theory to concrete use cases.

“5G will enable higher-quality video to be streamed from more locations, it will take augmented reality into the mainstream, and it will also revolutionise the fan experience in music and sports venues.”

While O’Hara noted the focus on content is more pronounced in the US than other markets, he stressed MWC Americas will address issues and trends that span North, Central and South America. In addition to entertainment and 5G, major themes will include IoT, artificial intelligence, security and blockchain.

More than 22,000 attendees from over 100 countries and nearly 1,000 participating companies are expected at the show, he said.