ERICSSON CHANGES GEAR FOR OPERATOR ENTERPRISE MOVES

INTERVIEW: Ericsson admitted operator moves to bolster revenue through enterprise service plays had a knock-on effect for vendors, requiring shifts in their line-up of equipment and levels of expertise.

Jason Johur, head of strategy and market development for the company’s Mission Critical Networks business (pictured), told Mobile World Live (MWL) there had been “a lot of market growth in the last five years” involving governments and industries, areas which are often included in the broader description of enterprise.

In an interview for MWL’s Unlocking the Operator Service Opportunity Themed Week, Johur explained the vendor had to adapt quickly to changing operator demands, adjusting its portfolio “to encompass pretty much everything” from providing equipment and services “all the way through to a fully managed service”.

Ericsson has experts at several levels who “have an understanding of those industries” and consult “closely with operators” on the specific needs of the various enterprise sectors.

This broad approach is required because operators are typically at different stages in their enterprise plays: only recently have the largest operators begun to look at multiple enterprise segments rather than specific sectors, Johur explained.

He also discussed if there is still a chance for operators to make enterprise service plays, the growing role of private networks and more.