By Mike Robuck
Honor makes magic as flagships go global
Honor CEO George Zhao announced the global launch of the company’s Honor Magic5 series and foldable Honor Magic Vs flagship smartphones during an event at MWC23 Barcelona.
The Magic5 Pro features symmetry dual-curved ultra-narrow bezels on both sides and a star wheel triple camera design on the back cover. The star wheel hosts three 50-megapixel cameras: wide, ultra-wide, and periscope telephoto with 3.5x optical zoom and 100x digital zoom. There is a 12-megapixel camera on the front, along with a 3D depth camera.
"The new super streamlined curvature is not only beautiful, it's very comfortable in your hand,” Zhao said.
With people using handsets for as much as five to six hours a day, he noted Honor has invested heavily to improve the comfort of the smartphone experience.
He explained the company was focused on moving from "tech and device centric to human centric, putting people at the centre”.
The Magic5 Pro is powered by Qualcomm’s latest Snapdragon 8 Gen 2 Mobile Platform. It also features the industry's first Wi-Fi and Bluetooth standalone antenna architecture that improves the former’s performance by 200 per cent while reducing latency by 30 per cent compared to the traditional antenna design used in the industry.
It runs on the latest MagicOS 7.1, which is based on Android 13, and features a 6.81-inch display.
The smartphone comes equipped with a 5100mAh battery to enable a full day charge.
The Huawei competitor and former subsidiary claims the Magic Vs is the industry’s lightest foldable smartphone to-date, hailing a 21:9 aspect and 90 per cent screen-to-body ratio.