By Hana Anandira
HMD Global rolls out repairability for latest Nokia device
John Hoffman, CEO of GSMA Ltd, expects the mobile industry to stand-out and showcase its significance to the world against the backdrop of a gloomy economic environment, as he backed MWC23 to be the strongest edition of the show since 2019.
At a briefing ahead of MWC23 Barcelona, the vendor said the latest G22 device had been designed with “repairability at its core”.
In collaboration with iFixit, a global repair community, users are able to access repair guides and affordable parts to replace a damaged display, bent charging ports or flat battery.
The device has been built with a 100 per cent recycled back, and other features include enhanced sound quality, two years of Android OS updates and three years of security updates.
Ben Wood, Chief Analyst at CCS Insight, said a increasing demand for more sustainable and longer-lasting devices would make repair options “a key differentiator in the market”.
The company also added to its low-cost C-series line, unveiling the C32 and the C22. HMD Global said both devices come with enhanced quality, contributing towards its goal to support a longer smartphone life-cycle.
Adam Ferguson, Global Head of Product Marketing at HMD Global, added the C-series update is an attempt to introduce the brand’s “more premium features” into the affordable segment.
The G22 will cost £149.99, while the C32 and C22 are priced at £129.99 and £109.99, respectively.
Alongside the launch, HMD Global announced plans to bring the manufacture of Nokia 5G devices to Europe in 2023.
In a statement, Co-founder, Chairman and CEO of HMD Global Jean-Francois Baril stated “Nokia has a proud history within the European market”, adding the move would strengthen HMD Global’s “position as the only major European smartphone provider”.