Make the most of MWC25 Barcelona

Welcome to the first issue of Insight magazine, brought to you by the Mobile World Live team.

This is your indispensable guide to MWC25 Barcelona, covering some of the key themes set to shape the event and providing an overview of what to look out for during the show.

We also take an in-depth look at wider trends and themes impacting the global mobile industry, thanks to our colleagues at GSMA Intelligence.

As you would expect, and have probably noticed from the cover, we anticipate the event to be heavily influenced by the buzz surrounding AI and especially generative AI.

The hugely hyped technology has been whipping up excitement around the business and tech worlds for at least the last two years. To get the inside track on its rapid rise and prospects moving forward, we have exclusive interviews with a trio of keynoters at the forefront of the technology within the AI section of the magazine.

While no doubt AI will be responsible for a large number of headlines at the show (and probably even be used to write some), there are plenty of other hot topics to look out for including the continued march of 5G in industry, the latest network tech and hot consumer devices.

Elsewhere in this issue we take a trip down memory lane with a look at the highlights from GLOMOs past to celebrate its 30th edition, introduce Talent Arena which features a stellar guest-list including the co-founder of Apple and a chess grandmaster, and showcase some of the best food in town for your stay in Barcelona.

While there’s no physical Show Daily newspaper this year (it served us well for almost 20 years), the Mobile World Live team will still be covering all the news from the event on the MWL website and send out a daily newsletter you can sign-up for at mobileworldlive.com.

On the big screens around the venue you’ll find comprehensive coverage of the big moments, latest news headlines and exclusive interviews with some of the industry’s biggest names in our live TV broadcast. Highlights of this will be available to catch-up with online following the event.

We hope you enjoy the magazine and make the most of your time at MWC25.